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Estate agencyAlicante · Benidorm2025
Inmobiliaria Costa Blanca
Ranked#1for18localkeywords
+0%
Organic traffic
+0
Enquiries/month
+0:14min
Time on site
The challenge
How they came to us
An estate agency with 12 years' experience specialising in international clients (UK, NL, DE, FR) looking for a second home on the Costa Blanca.
An old website on a rented property portal: no SEO control, no differentiation from Idealista or Fotocasa, no organic lead capture of its own.
Cost of acquisition via portals: €320 per qualified contact. Margins squeezed by rising portal commissions.
Diagnosis
What we found when we audited
- 1Zero organic presence for key local keywords ('comprar piso Benidorm', 'villa Dénia', 'apartamento Alfaz del Pi').
- 2International clients searched in their own language and the website wasn't localised: an estimated 40% loss of potential leads.
- 3No blog or educational content whatsoever (NIE procedure, mortgages for non-residents, taxation). That's exactly what international clients look for before choosing an agency.
Strategy
The 4 pillars of the solution
01
Own website with search and integrated MLS
Next.js + Sanity + local MLS integration. A search with advanced filters (area, price, m², pool, sea view). Each property generates a dynamic page with RealEstateListing schema.
02
Aggressive local SEO by municipality
Dedicated pages for Benidorm, Alfaz del Pi, Dénia, Torrevieja, Jávea, Calpe. Unique content of 800-1,200 words per municipality (market, demographics, average price, attractions).
03
Educational content cluster
A blog of 24 articles in ES + EN about buying in Spain as a foreigner: NIE, mortgages, IBI property tax, capital gains, admin agents. Ranks on long-tail and attracts highly qualified leads.
04
Email marketing funnel by nationality
A 'Guide to buying on the Costa Blanca' lead magnet segmented by language. A 5-email sequence that educates and differentiates from the competition. CTA to book a viewing.
Timeline
How we delivered it
Week 1-2
SEO audit, keyword research, site architecture
Week 3-5
Design, development, MLS integration
Week 6-8
Production of 6 local pages and 8 blog articles
Month 3
Top 5 for 8 local keywords
Month 6
+412% organic traffic, +58 enquiries/month
Results
What happened next
+412% in organic traffic (from 1,800 to 9,200 sessions/month).
+58 enquiries/month coming 100% from organic SEO (CAC: €11).
Top 1 for 'inmobiliaria Costa Blanca', 'villas Benidorm' and 16 more keywords.
Average time on page: +2:14 min (versus 0:38 before).
+38% international leads thanks to the bilingual version.
60% reduction in dependence on paid portals.
“The best part: he told us what NOT to do. Most agencies sell you everything; Tafa took away 3 things we were doing wrong and it showed in the revenue.”
— Pablo Martín · Marketing Director, Inmobiliaria Costa Blanca
Tech stack
Technologies we used
Next.js 15SanityMLS APIMailerliteSchema.orgVercel Edge
Services engaged
What we applied in this case
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